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GROW
February 25, 2026 7 min read
Why Crypto Marketing Needs a Completely Different Playbook
Sarah Jenkins
Growth Strategy Lead, Kinuit
Expert perspectives from the frontlines of digital innovation at Kinuit Global.
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Traditional marketing is top-down. Web3 marketing is community-out. We break down the 'Vibe-to-Value' framework for successful token and protocol launches.
Topic:GROWSTRATEGYINNOVATION
